Company
A sequence, not a calendar
What comes next, and what was deliberately deferred.
Phases
- **Phase 0 — Foundation**: repo, structure, CLAUDE.md hierarchy, charter, spec, heritage DNA extraction
- **Phase 1 — Strategy**: BRAND, VOICE, COPYWRITING, name philosophy, manifesto, ADRs (creative panel passed)
- **Phase 2 — Logo system**: construction, SVG masters, variants, materials, motion, LOGO.md (creative panel passed; pupil doctrine ADR-0006)
- **Phase 3 — Visual language + tokens**: COLOR, TYPOGRAPHY, MOTION, ICONOGRAPHY, 3D, full token set (JSON/CSS/Tailwind), contrast audit (9-test suite)
- **Phase 4 — Website**: cinematic Next.js experience, copy, WCAG AA+, perf budget, passing build
- **Phase 5 — Collateral + vault**: stationery, social, icons, wallpapers, email signature, storyboard; MOCs, cross-links, link integrity
- **Phase 6 — Convergence (RC-1)**: theme system hardening, four independent audit panels, all gating findings fixed, release docs, tag `brand-os-v2.0.0`
- **Experience Platform (v2.1.0)**: 21-route platform in four constellations, "What is Eyenus?" home aligned to the approved visual master, Arc second reading + solar accent, brand portal, live design system, playground, journal + RSS, CI/release workflows, QA release gate passed (Opus recommends production release)
- **Luminous Remediation (v3.0.0)**: leaf-arc + sun mark (ADR-0011), luminous color re-anchor + deep-space surfaces (ADR-0012/0014), glow/gradient readmission (ADR-0013), wordmark restyle (ADR-0015), solar scope widened (ADR-0016) — tokens, mark/geometry, website, collateral, and documentation milestones all complete
Post-2.1.0 obligations
- **Binding pre-launch gate:** mobile Lighthouse ≥ 95 on the deployed Cloudflare Pages URL (KNOWN_LIMITATIONS.md §b).
- Shared-nav-chunk `unused-javascript` trim (board follow-up, non-gating).
- L-6 mobile responsive-preview crop polish (cosmetic).
Post-3.0.0 obligations
- **Collateral regeneration — satisfied, pulled into this release by founder direction.** The spec's original scope deferred stationery, wallpapers, and social templates past 3.0.0; the founder instead directed collateral regeneration into this release (Milestone E). Delivered: LinkedIn/X/GitHub social banners, dark and light wallpapers, business cards, letterhead, presentation slides, and the email signature, all regenerated onto the v3 luminous identity (`outputs/scripts/generate-collateral.mjs`). This satisfies both the deferred-collateral item and the binding social-banner pre-launch gate below — nothing carrying the v2 flat-ring identity remains in `outputs/social/`.
- **Carried forward from Post-2.1.0 obligations (still applies, unaffected by the identity remediation):** the mobile Lighthouse ≥ 95 deploy gate remains binding for any 3.0.0 deploy (KNOWN_LIMITATIONS.md §b).
Deferred by decision (future ADRs)
- Bespoke display typeface (wordmark stays drawn geometry until product maturity justifies a full face — Phase 2 panel M3).
- Semantic state colors (error/warn) — arrive via ADR when a product needs them.
Known open items
- Website deployment to Cloudflare is out of program scope (build-ready output only); deploy is a separate authorized step with rollback path.
- Real `.ai`/`.fig` binaries, produced audio, and rendered launch video are outside environment capability — delivered as SVG/PDF masters, direction specs, and storyboard respectively (spec §6).